Positive Influence:

Cutting Edge Ideas on Behavior-Based Safety, Quality and Leadership

Tom Werner is a Senior Consultant at Quality Safety Edge. Tom has over 30 years’ experience as an organizational consultant, coach, trainer, and facilitator. He has improved quality and changed organizational cultures through organizational behavior management, team effectiveness, process redesign, and continuous improvement. Tom has worked in a wide range of settings and industries, including manufacturing, refining, utilities, consumer products, banking, paper, and financial.

Jerry Pounds is President, International Division for QualitySafety Edge (QSE). Jerry has 40 years of consulting and coaching experience in the areas of behavioral analysis and performance improvement.

He has designed and implemented hundreds of strategic performance improvement initiatives in almost every major industry category such as agriculture, aircraft, automotive, insurance, manufacturing, mining, pharmaceuticals, and retail. His clients include Maritz, Ford Motor Company, Wal Mart, Blue Cross-Blue Shield, Volkswagen, Cominco Mining, Miller Brewing Company, Kroger, Vought Aircraft Industries, Agrium Industries, Wyeth Pharmaceuticals, United Technologies, and many other Fortune 500 Companies.

Jerry specializes in the development of behavior-based recognition systems and award-winning performance and quality improvement initiatives. He has published in a number of business magazines and management Websites.

Jerry earned his BA in English Literature and Psychology from Georgia State University.

It’s not just the world’s evolving humanism that makes the difference in safety; it’s the evolving recognition that safe companies are profitable companies. The safer you are the more profitable you can be. The world is seeing that having safe employees is good business.
Jerry Pounds

Daniel Moran, Ph.D., BCBA-D is Senior Vice President of Quality Safety Edge (QSE). Daniel has 20 years of experience applying behavioral principles in clinical and business environments and has developed an innovative approach to building leadership commitment to safety improvement.


As a Board Certified Behavior Analyst, he has conducted safety improvement initiatives in a variety of industries including pulp & paper and petroleum with organizations such as the Kuwait Oil Company, Tennessee Valley Authority, and Boise Paper. D.J. also engaged in leadership training in Sierra Leone, and in several U. S. companies. His specialties include applied behavioral analysis, organizational behavior management, government consulting, Acceptance and Commitment Therapy (ACT), leadership consulting, behavior-based safety (BBS), innovation training, sales coaching, and executive coaching.


D.J. is the past president of the Behavior Analysis Society of Illinois. He has served in elected positions for the Association for Contextual Behavioral Sciences and other national and state organizations and is the founder of the MidAmerican Psychological Institute in Chicago.


An interest in obsessive-compulsive disorder led him to work with individuals dealing with compulsive behavior. He has appeared on or been a part of several television projects including Hoarding: Buried Alive (The Learning Channel), Confessions: Animal Hoarding (Animal Planet); and Fox News broadcasts. 


D. J. coauthored ACT in Practice, a professional book focused on complex, applied behavior analysis and is the author of numerous papers on behavior change and evidence-based education. He has spent the last several years combining ACTraining with behavior-based safety and executive coaching for leadership.


He earned his doctorate in Clinical/School Psychology from Hofstra University.


I enjoy working with the QSE team and look forward to explaining ACT to supervisors and front-line employees. I think it will have significant impact on the way that work is done regarding safety and other performance. I look forward to bringing ACT, BBS, and behavioral interventions to companies, organizations and industries. Daniel Moran